Our Simply White® toothpaste uses naturally derived silicas for clinically proven whitening by removing surface stains without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the ADA Seal.
No artificial flavors, colors, or preservatives
No animal ingredients
Not tested on animals
Keep out of the reach of children under 6 years of age. If more than used for brushing is accidently swallowed, get medical help or dial (412) 390-3381 right away (Poison Control Center). Helps protect against cavities. WARNING: This product contains a chemical known in the State of California to cause cancer and/or birth defects or other reproductive harm.