Digital Director, Lineage Corporation
Lineage Corporation, the in-house advertising agency for the Green Line Apothecary family of companies, is expanding its team. The agency is hiring a Digital Director to develop, build, and optimize digital marketing programs across multiple media channels - for multiple brands. We are seeking a dynamic, forward-thinking, data-driven, and self-motivated marketing professional to oversee e-commerce, social media, organic and paid advertising, and more.
Digital Director responsibilities:
- Lead the digital function of in-house advertising agency for the Green Line Apothecary family of brands
- Develop content expertise across multiple verticals including health care, pharmacy, retail, food, and construction
- Work directly with company principals to develop and guide the voice of each brand in order to achieve business objectives
- Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts to day-to-day marketing management with precise attention to detail
Social Media & Channel Management
- Lead the development and prioritization of digital marketing campaigns, leveraging company data, consumer insights and industry trends
- Implement best practices for digital marketing management including daily administration of social media publishing, SEO/SEM, email marketing, and content amplification
- Maintain and update all online platforms, including social media profiles, websites, video, and digital ad campaigns
- Publish daily content on social media channels including instagram, facebook, twitter and linkedin
- Optimize content and strategies based on analytical data
E-commerce
- Manage and maintain new greenlineapothecary.com shopify-based e-commerce experience, including product listings, content and more
- Creatively and strategically utilize social media and search marketing to drive e-commerce sales
- Provide e-commerce customer support by responding to customer service inquiries and problem solving
Qualifications:
- 2+ years of digital marketing agency experience or equivalent
- Proven track record of daily social media channel content production
- Proven track record of e-commerce management and optimization
- Rigorous analytical experience and expert familiarity with digital environment
- Ability to capture, dissect and interpret data to leverage towards company goals
- Intellectual curiosity to seek out self-education opportunities across multiple industries
- Excellent communication skills in both written and oral form, including copywriting expertise
Schedule and Location:
- Full-time, M-F schedule
- Position located at Lineage offices in Wakefield Rhode Island
Compensation:
- Competitive salary commensurate upon experience
- Health, vision, and dental benefits
- Paid time off
- 401k with company match
About Lineage Corporation:
Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the in-house agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of the Green Line Apothecary experience, including brick-and-mortar, digital, product, and more. The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the Green Line Apothecary brand portfolio. For more information, visit http://lineagecorporation.com.
