Digital Director, Lineage Corporation

Lineage Corporation, the in-house advertising agency for the Green Line Apothecary family of companies, is expanding its team. The agency is hiring a Digital Director to develop, build, and optimize digital marketing programs across multiple media channels - for multiple brands. We are seeking a dynamic, forward-thinking, data-driven, and self-motivated marketing professional to oversee e-commerce, social media, organic and paid advertising, and more.

Digital Director responsibilities:

  • Lead the digital function of in-house advertising agency for the Green Line Apothecary family of brands
  • Develop content expertise across multiple verticals including health care, pharmacy, retail, food, and construction
  • Work directly with company principals to develop and guide the voice of each brand in order to achieve business objectives
  • Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts to day-to-day marketing management with precise attention to detail

Social Media & Channel Management

  • Lead the development and prioritization of digital marketing campaigns, leveraging company data, consumer insights and industry trends
  • Implement best practices for digital marketing management including daily administration of social media publishing, SEO/SEM, email marketing, and content amplification
  • Maintain and update all online platforms, including social media profiles, websites, video, and digital ad campaigns
  • Publish daily content on social media channels including instagram, facebook, twitter and linkedin
  • Optimize content and strategies based on analytical data

E-commerce

  • Manage and maintain new greenlineapothecary.com shopify-based e-commerce experience, including product listings, content and more
  • Creatively and strategically utilize social media and search marketing to drive e-commerce sales
  • Provide e-commerce customer support by responding to customer service inquiries and problem solving

Qualifications:

  • 2+ years of digital marketing agency experience or equivalent
  • Proven track record of daily social media channel content production
  • Proven track record of e-commerce management and optimization
  • Rigorous analytical experience and expert familiarity with digital environment
  • Ability to capture, dissect and interpret data to leverage towards company goals
  • Intellectual curiosity to seek out self-education opportunities across multiple industries
  • Excellent communication skills in both written and oral form, including copywriting expertise

Schedule and Location:

  • Full-time, M-F schedule
  • Position located at Lineage offices in Wakefield Rhode Island

Compensation:

  • Competitive salary commensurate upon experience
  • Health, vision, and dental benefits
  • Paid time off
  • 401k with company match

About Lineage Corporation:

Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the in-house agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of the Green Line Apothecary experience, including brick-and-mortar, digital, product, and more. The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the Green Line Apothecary brand portfolio. For more information, visit http://lineagecorporation.com.

PLEASE SEND YOUR RESUME AND COVER LETTER TO
INFO@GREENLINEAPOTHECARY.COM TO APPLY

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