Digital Director, Lineage Corporation

Lineage Corporation, the in-house advertising agency for the Green Line Apothecary family of companies, is expanding its team. The agency is hiring a Digital Director to develop, build, and optimize digital marketing programs across multiple media channels - for multiple brands. We are seeking a dynamic, forward-thinking, data-driven, and self-motivated marketing professional to oversee e-commerce, social media, organic and paid advertising, and more.

Digital Director responsibilities:

• Lead the digital function of in-house advertising agency for the Green Line Apothecary family of brands

• Develop content expertise across multiple verticals including health care, pharmacy, retail, food, and construction
• Work directly with company principals to develop and guide the voice of each brand in order to achieve business objectives

• Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts to day-to-day marketing management with precise attention to detail

Social Media & Channel Management

• Lead the development and prioritization of digital marketing campaigns, leveraging company data, consumer insights and industry trends
• Implement best practices for digital marketing management including daily administration of social media publishing, SEO/SEM, email marketing, and content amplification
• Maintain and update all online platforms, including social media profiles, websites, video, and digital ad campaigns
• Publish daily content on social media channels including instagram, facebook, twitter and linkedin
• Optimize content and strategies based on analytical data

E-commerce

• Manage and maintain new greenlineapothecary.com shopify-based e-commerce experience, including product listings, content and more
• Creatively and strategically utilize social media and search marketing to drive e-commerce sales
• Provide e-commerce customer support by responding to customer service inquiries and problem solving

Qualifications:

• 2+ years of digital marketing agency experience or equivalent
• Proven track record of daily social media channel content production
• Proven track record of e-commerce management and optimization
• Rigorous analytical experience and expert familiarity with digital environment
• Ability to capture, dissect and interpret data to leverage towards company goals
• Intellectual curiosity to seek out self-education opportunities across multiple industries
• Excellent communication skills in both written and oral form, including copywriting expertise

Schedule and Location:

• Full-time, M-F schedule
• Position located at Lineage offices in Wakefield Rhode Island

Compensation:

• Competitive salary commensurate upon experience
• Health, vision, and dental benefits
• Paid time off
• 401k with company match

About Lineage Corporation:

Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the in-house agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of the Green Line Apothecary experience, including brick-and-mortar, digital, product, and more. The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the Green Line Apothecary brand portfolio. For more information, visit http://lineagecorporation.com.