Digital Director, Lineage Corporation
Lineage Corporation, the design and marketing agency for the Green Line Apothecary family of companies, is expanding its team. The agency is hiring a Digital Director to curate the user experience and manage the ecommerce presence of its brand clients. We are seeking a dynamic, forward-thinking, data-driven, and self-motivated digital media expert for a hands-on role that drives results across multiple brands' ecommerce operations.
Responsibilities:
- Curate the digital consumer journey across multiple brands and platforms
- Lead implementation of a consistent and elevated brand experience across all touchpoints in the consumer journey from first interaction through post purchase in partnership with client principals and Lineage colleagues
- Manage paid search and paid social media advertising to drive cost-effective sales results
- Maintain consumer data and site analytics, and conduct consumer journey evaluation, including: Site performance reporting and analytics, A/B testing, consumer satisfaction data, usability testing, UX best practices and 3rd party partners implementation/maintenance
- Generate, format and distribute reporting and analysis of e-commerce business to include site analytics, campaign performance and purchaser profile metrics
- Interpret results to identify opportunities to improve the consumer experience
- Collaborate with Lineage's Social Media Specialist to maximize effectiveness of social media content and publishing
- Manage results-driven email marketing campaigns together with Social Media Specialist
- Together with agency Art Director, design, build and maintain websites using online platforms including Shopify and Wix for sites including greenlineapothecary.com, townmade.com, lineagecorporation.com and others
- Manage and maintain greenlineapothecary.com shopify-based e-commerce experience, including product listings, content and more
- Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts to day-to-day marketing management with precise attention to detail
- Provide e-commerce customer support by responding to customer service inquiries and problem solving
Qualifications:
- 5+ years of ecommerce and/or digital marketing agency experience or equivalent
- Paid digital advertising expertise
- Search engine optimization/monetization experience
- Email marketing experience
- Basic web development skills
- Proven track record of e-commerce management and optimization
- Rigorous analytical experience and expert familiarity with digital environment, third party partners, sales driven trends
- Expertise in multiple digital platforms including Shopify, Google, Wix, Monday, Zapier, Meta
- Ability to capture, dissect and interpret data to leverage towards company goals
- Intellectual curiosity to seek out self-education opportunities across multiple industries
- Excellent communication skills in both written and oral form, including copywriting expertise
Schedule and Location:
- Full-time, M-F schedule
- In-office / Hybrid position located at Lineage offices in Wakefield Rhode Island
Compensation:
- Competitive salary commensurate upon experience
- Health, vision, and dental benefits
- Paid time off
- 401k with company match
About Lineage Corporation:
Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the brand building agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of its clients' user experience, including brick-and-mortar, digital, product, and more.
The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the brand portfolio. Brand partners include Town Made, Green Line Supply, G.L. Apothecary, Green Line Apothecary, Owen James Automotive and more. Visit lineagecorporation.com.
