Social Media Specialist, Lineage Corporation

Lineage Corporation, the marketing agency for the Green Line Apothecary family of companies, is hiring a Social Media Specialist. We are seeking a forward-thinking, data-driven, and self-motivated marketing professional to manage and implement social media channels for numerous brands.

Social Media Specialist responsibilities:

  • Maintain and update all brands' social media platforms
  • Generate, edit, publish and share daily content on social media channels including instagram, facebook, twitter, tiktok and linkedin
  • Build meaningful social connections and encourage community members to take action
  • Set up and optimize company pages within each platform for new and emerging brand clients
  • Collaborate with agency Art Director and Video Production Specialist to create compelling social media content
  • Actively engage with new and existing audiences to grow following
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules]
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices
  • Optimize content and strategies based on analytical data
  • Provide support to additional digital marketing activities, including email, SEO/SEM, and e-commerce

Qualifications:

  • 2+ years of social media management or equivalent experience
  • Proven track record of daily social media channel content production
  • Excellent copywriting skills
  • Expert knowledge of social media platforms, trends, and algorithms
  • Rigorous analytical experience and expert familiarity with ever-changing digital environment
  • Ability to capture, dissect and interpret data to leverage towards company goals
  • Intellectual curiosity to seek out self-education opportunities across multiple industries
  • Excellent communication skills in both written and oral form, including copywriting expertise

Schedule and Location:

  • Full-time, M-F schedule
  • Position located at Lineage offices in Wakefield Rhode Island

Compensation:

  • Competitive salary commensurate upon experience
  • Health, vision, and dental benefits
  • Paid time off
  • 401k with company match

About Lineage Corporation:

Led by Green Line Apothecary co-founder and president Ken Procaccianti, Lineage Corporation is the in-house agency overseeing design, marketing communications, and construction. Lineage designs and builds every detail of the Green Line Apothecary experience, including brick-and-mortar, digital, product, and more. The agency’s expertise in creative design, building construction, and marketing enable consistency, thoughtfulness, and attention-to-detail throughout the Green Line Apothecary brand portfolio. For more information, visit http://lineagecorporation.com

PLEASE SEND YOUR RESUME AND COVER LETTER TO
INFO@GREENLINEAPOTHECARY.COM TO APPLY

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